ABOUT THE LIMELIGHT
LimeLight
- Inspired by the Imagination |
Imagination
is civilization. Without
imagination, there is nothing to pursue, no dream to fulfill, no reason to reach farther
into the world and deeper into our own potential. To make a better world, we must
first imagine it; only then can we know what were aiming for.
At eMagination Group, we are
fortunate to make our living on advertising. At its core, advertising is a purely
imaginative process. Imagine who needs the product, and why. Imagine what grabs audience
attention. Imagine what one could say of this product that has never been said. Imagine a
reason to value this product that has never been noticed.
Advertising brings us in contact
with the most imaginative people, the leaders, movers and shakers. Each of them imagined a
successful business, then made it a reality.
They tell us of other, continuing dreams.
They dream of advertising that isnt squandered on readers who wouldnt dream of
driving too far. They dream of an online magazine for Internet businesses, one
that recognizes the needs of businesses in this unique economic hub of the worlds
fastest growing new media, the worldwide web.
We started dreaming of an
online magazine that would serve the global community so many entrepreneurs want to target.
We tried to imagine what these people would read. Our dreams were peopled with the very
businesspeople we were trying to serve merchants, investors and entrepreneurs who make the
Internet the worlds fastest growing arena for the new wave of global commerce.
LimeLight is our dream come true. Its a business e-zine
that focuses on the issues and the personalities, not the numbers; on the trendsetters,
not the trends. It looks for the hidden genius behind our booming Internet economy.
And it is e-mailed direct and free to all who wish to subscribe.
LimeLight is the product of this vibrant Internet economy.
Our hope is that it will grow to maturity as we build a broad client base throughout our
vast marketplace. Our mission is to find provocative stories and significant
"how to" marketing methods to impart to the new Internet entrepreneurs
seeking their place in cyberspace.
Please let us know how it looks,
how you like it and how we might make it better. |